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Josefa Nieto Nieto

Head of eCommerce, Digital User and Client Experience, Innovation (Corporate Division)

Josefa Nieto Nieto is the Head of eCommerce, Digital User and Client Experience, and Innovation at MAPFRE, where they currently leverage innovation and a customer-centric approach to enhance digital strategies. With a successful track record in the insurance, digital publishing, agencies, and consulting sectors, they have developed and transformed businesses in complex, multicultural environments. Previously, they served as the Corporate DCX and Innovation Manager at MAPFRE and held various roles in marketing and data acquisition at Acxiom and Athelia Solutions. Josefa’s extensive experience encompasses digital customer experience, digital marketing, and eCommerce.

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Madrid, Spain


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