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Sophie Walton is a skilled performance marketing professional with extensive experience in the ecommerce sector. Currently serving as the Performance Marketing Lead at MANUAL since February 2025, Sophie previously held various roles at Nest Commerce from June 2020 to February 2025, including Account Director and Performance Marketing Manager, where contributions included developing bold paid social strategies for notable brands like Ted Baker and Crew Clothing. Additional experience includes serving as a Performance Marketing Analyst at Nest Performance, Marketing Assistant roles at Hatch Group and JPW Group, and entry-level positions at GLL. Sophie's educational background includes a Bachelor's degree in Psychology from the University of Nottingham.