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Li Shian Chang is a marketing professional with over 10 years of experience in marketing research, product marketing, and customer lifecycle management, focusing on the telecommunications and internet industries. They served as the Head of Marketing for Group Digital Banking at Maybank, where they lead several digital innovation projects. Prior to that, Li held various key positions at Grab, including Senior Marketing Manager for GrabFood, where they significantly increased brand usage within the food delivery sector in Malaysia. Li's earlier roles included positions at IDC and Maxis Berhad, where they developed marketing strategies and managed product launches in the ASEAN region. They earned a BA (Hons) in Finance, Accounting, and Management from the University of Nottingham.