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Jen Winston is a Director of Brand Social at Lyft, where they manage the company's primary brand touchpoint across social platforms and lead a team focused on innovative content creation. With over 15 years of experience as a social strategist and creative director, Jen has contributed to notable campaigns across major companies including Meta, RPA, and BuzzFeed. They hold a B.A. in Communication from the University of Southern California and have a background in writing and producing content that drives cultural relevance and audience engagement. In addition to their professional endeavors, Jen is a critically-acclaimed author currently working on their second book.