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Michelle Smith is currently the Head of Social Media Marketing at LUUP, a role they began in 2024. They have extensive experience in e-commerce and merchandising, previously working as an Ecommerce Manager at Octane Marketing AE and as an Ecommerce Merchandising Manager at The Modist. Michelle's past roles include Senior E-commerce Merchandiser at Al-Futtaim and Ecommerce Manager at Baraka Shea Butter, among others. They hold a 2:1 degree in Fashion Buying from De Montfort University, which they earned in 2009.