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Jeffrey James is a seasoned airline marketing professional with over 15 years of experience in Marketing, Media, Brand, Loyalty, and Partnerships. They currently serve as the Director of Lufthansa Group Communications for the Asia Pacific region, where they represent Europe’s largest airline group and oversee key communication strategies. Jeffrey has held various significant roles, including National Marketing Manager for Lufthansa in Australia and participation in the National Marketing Committee for Star Alliance. They are pursuing a Bachelor of Arts in Politics & International Relations at McGill University and are studying Advanced Airline Marketing through IATA Training.