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Matthew MacDonald is a data-driven marketing manager with over 15 years of experience in various marketing roles, including Senior Digital Marketing Manager at the Law School Admission Council and Marketing Consultant at MacDonald Digital. Previously, they worked as a Senior Account Manager and Regional Marketing Director, where they significantly increased revenue and optimized marketing strategies across multiple channels. Matthew has a Bachelor’s Degree in Marketing & International Business from California State University-Sacramento and possesses expertise in AI and performance marketing. Currently, they are focused on enhancing business efficiency through AI consulting and leading multi-channel marketing strategies.