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Viviana Grasso

Sponsorship & Paid Media Senior Supervisor

Viviana Grasso is an experienced marketing professional with a strong background in digital marketing and acquisition strategies. Currently serving as the Sponsorship & Paid Media Supervisor at Lottomatica since May 2021, Viviana has previously held roles at GoldBet and Intralot Italia S.p.A., where responsibilities included the coordination of online marketing campaigns, budget planning, and team management. With expertise in SEM, programmatic advertising, and email marketing, Viviana also has a foundation in administrative support from earlier positions at BMW Roma S.r.l. and Ford Motor Credit Company. Viviana holds a Laurea Specialistica in Marketing, Comunicazione, and Pubblicità from Università LUMSA.

Location

Rome, Italy


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