Danni Peirce currently serves as EVP & Chief Sourcing Officer at Loblaw Companies Limited since March 2025. Prior to this role, Danni was the Chief Executive Officer at DFI Retail Group, overseeing various brands including 7-Eleven and yuu Rewards from September 2018 to March 2025. Danni has extensive experience in merchandising and management as Vice President of Merchandising at Southeastern Grocers, where responsibilities included transforming a multi-billion dollar business across various product divisions from November 2015 to June 2018. Previous roles at Coles included Business Category Manager for Health, Beauty & Baby and Delicatessen & Seafood, where Danni managed key growth areas with significant sales contributions. Danni's earlier experience encompasses roles as Buyer at Tesco and Corporate Tax Scholar at Deloitte. Educational credentials include programs at IMD, INSEAD, and Nottingham University Business School.
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