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Mashhood Naseer Arain, MNA, currently serves as the Country Head and Principal Officer for LIXIL IMEA in Pakistan, focusing on delivering innovative bathroom and kitchen solutions. With over six years of leadership experience, they have developed expertise in business development, trade marketing, and channel management. Previously, Mashhood held positions at Ethos Consulting Group and GROHE, where they excelled in key account management and sales strategies. Additionally, Mashhood is a current member of the FPCCI Central CSR Standing Committee on SDGs, emphasizing their commitment to sustainable practices in the industry. Their educational background includes ongoing studies at the Institute of Business Management.