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Bianca Heine is currently a Senior Account Director at LinkedIn, where they manage over €76M in ad spend across EMEA and drive digital innovation. Previously, Bianca held roles in various organizations, including Marketing Manager at Technica Engineering GmbH and Social Media Manager at EOS, where they developed strategies that significantly enhanced brand visibility and engagement. With a Master of Science in Corporate Communications from the Universiteit van Amsterdam, Bianca is passionate about data-driven storytelling and social selling. Their diverse experience spans corporate communications, public relations, and social media management, showcasing a commitment to transforming brands into compelling narratives.