Liberated Brands is a global leader in the sport, outdoor, and lifestyle apparel industry, boasting a 30-year history of connecting with consumers through a relentless focus on brand cultivation, sports marketing, and immersive storytelling. Their products are sold in more than 100 countries through select department and specialty stores, in over 400 of their company-owned and operated retail stores, and select online stores, including 48 company-owned websites. Their mission is to leverage the company’s deep-rooted expertise in trend forecasting and brand development within the ever-evolving outdoor and lifestyle sectors to attract loyal customers worldwide. Based in Costa Mesa, California, they operate regional headquarters in North America, Europe, Japan, and Australia. Their portfolio of brands includes Volcom, Billabong, Quiksilver, Spyder, RVCA, Roxy, Honolua, and Captain Fin.

Apparel & Fashion

Retail

Liberated Brands

Liberated Brands' headquarters in Costa Mesa, CA, United States

Todd Hymel

Simon Lynch

Damian Campbell

Minerva M

Donna Karafotis

The Ecommerce & Digital team at Liberated Brands oversees all aspects of the company's online presence and digital marketing efforts. This includes managing the design, functionality, and performance of 48 company-owned websites, executing global e-commerce strategies, driving digital marketing campaigns, optimizing social media engagement, and ensuring a seamless online shopping experience. Comprised of roles like Ecommerce Managers, Digital Creatives, and Marketing Directors, the team focuses on increasing online sales and enhancing brand visibility across various digital platforms.

Ecommerce & Digital

The Leadership Team at Liberated Brands is responsible for steering the company’s strategic direction, overseeing global operations, and ensuring alignment across product development, digital and eCommerce initiatives, marketing strategies, and financial management. Comprised of senior executives from various departments, this team collaboratively makes high-impact decisions to drive growth, foster brand loyalty, and maintain the company’s position as a leader in the sport, outdoor, and lifestyle apparel industry. They work together to optimize regional and global performance, ensuring that the company remains agile and forward-thinking in a dynamic market.

Leadership Team

The Sales team at Liberated Brands is responsible for driving revenue growth and market expansion through strategic planning and execution. This includes managing relationships with key accounts, optimizing sales operations across multiple regions, and leveraging sports marketing initiatives to increase visibility and consumer engagement. Their efforts ensure the successful distribution of Liberated Brands' portfolio, including Volcom, Billabong, Quiksilver, and others, across retail and online channels globally.

Sales

The Finance and Strategy team at Liberated Brands focuses on financial oversight, strategic planning, and corporate development to drive the company's growth and profitability. This includes managing budgets, forecasting financial performance, analyzing market trends, and identifying strategic opportunities for expansion and optimization. Through their expertise, they ensure that the company remains financially healthy and strategically aligned with its long-term goals in the ever-evolving sport, outdoor, and lifestyle apparel market.

Finance and Strategy

The Human Resources and Compliance team at Liberated Brands ensures the seamless operation of employee-related functions, including talent acquisition, payroll management, and employee relations. They enforce company policies and maintain adherence to global labor laws and safety regulations. Additionally, the team oversees customer compliance to enhance operational efficiency in all regional markets.

Human Resources and Compliance

The Product Development and Sourcing team at Liberated Brands is responsible for spearheading the design, development, and procurement of high-quality apparel and accessories across its renowned portfolio of brands, including Volcom, Billabong, and Spyder. This team ensures that each product meets market trends, adheres to quality standards, and aligns with the brand's identity while optimizing cost-efficiency through strategic sourcing and production management. They collaborate closely with designers, manufacturers, and marketing teams to bring innovative and trendsetting products to a global market.

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Liberated Brands

Org chart

Teams

Ecommerce & Digital

Leadership Team

Sales

Finance and Strategy

Human Resources and Compliance

Product Development and Sourcing

Offices

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Liberated Brands

Org chart

Teams

Ecommerce & Digital

Leadership Team

Sales

Finance and Strategy

Human Resources and Compliance

Product Development and Sourcing

Offices

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