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Erica Abramson (Tolda) is a brand marketer with over 11 years of experience in brand building, content strategy, and omni-channel marketing. They have held key roles at Levi Strauss & Co., where they managed eCommerce marketing for the U.S. and Canada, as well as global loyalty initiatives. Previously, they worked at POPSUGAR in various account management positions, and started their career with internships in digital sales and advertising. Erica is currently pursuing a Bachelor of Arts in Journalism and Mass Communication with a focus on Advertising at the University of Colorado Boulder.