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Karim Diab is an accomplished business leader with extensive experience in marketing, corporate communications, and management across various sectors. Currently serving as Chief Marketing Officer at Lenovo for the RHQ and International Sales in KSA since August 2025, Karim previously held the position of Executive Director at Alat, where a comprehensive corporate communication strategy was successfully developed, and the benchmark-setting launch of Alat was executed. With a strong background as Managing Partner at KD consultancy and Managing Director at Mirum Agency, Karim has led award-winning campaigns at IMPACT BBDO, contributing to the agency's recognition as Creative Agency of the Year for the MENA region. Karim's early career includes significant roles in Diab Holding and Al Ansar FC, showcasing leadership in both corporate and sports environments. Educational credentials include an ADP from London Business School and a Bachelor's degree in Public Administration from the American University of Beirut.