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Ugo Scicchitano is an experienced professional in international media rights sales, currently serving as the Manager for International Media Rights Sales at Lega Serie A since July 2019. Responsibilities include managing relationships with international media partners, analyzing the media landscape, and identifying new income streams. Previously, Ugo held the position of Associate in the same department, where key achievements included defining the sales strategy for the 2021/24 cycle and negotiating with various broadcasters. Ugo's career also encompasses roles at Infront Sports & Media AG, B4 Capital, and both the Italian Football and Handball Federations, focusing on media rights negotiations and commercial operations. Ugo holds a Master’s Degree in Sports Management from the CONI School of Sport and a Bachelor's Degree in Sports Law and Management from Università degli Studi di Cassino e del Lazio Meridionale.