Vidhi Chowdhari is an accomplished professional in website optimization and conversion rate strategies with extensive experience in e-commerce and digital marketing. Currently serving as Website Optimization Manager at Lead Surge LLC and a member of Women Techmakers, Vidhi previously held roles at Horizon Commerce, WW / WeightWatchers, and The Estée Lauder Companies Inc., where significant achievements included leading A/B testing initiatives and enhancing lead generation. Notable skills encompass cross-functional collaboration, data analysis, and the development of personalized marketing strategies. Vidhi co-founded Desi Mojo Foods, demonstrating entrepreneurial acumen, and has a solid educational background with a Bachelor’s Degree in Fashion Merchandising from LIM College and ongoing Master's studies in Artificial Intelligence Management at Georgetown University.
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