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Jonathan Chou is a seasoned professional with extensive experience in strategic roles within the e-commerce and marketing sectors. Currently serving as the Head of Strategy & LazMall Campaigns at Lazada since November 2018, Jonathan has successfully launched monetized campaigns and driven substantial year-on-year P&L turnarounds in both the electronics and FMCG sectors. Previous positions at Lazada include Head of Retail and Category Director, where Jonathan achieved significant market share growth and spearheaded initiatives such as the LazExtra flash sales subsidy channel. Earlier career highlights include leading marketing campaigns at Sea, where Jonathan launched successful mobile games across multiple Southeast Asian markets, and an impactful tenure at Procter & Gamble, where an anti-dandruff hair segment was turned around from No. 2 to the top position. Jonathan holds a Bachelor of Commerce in Accounting and Finance from the University of Melbourne, along with other foundational degrees from HELP University and the University of Cambridge.