Cristina P. is a digital marketing professional currently serving as a Digital Product Owner and Salesforce Marketing Cloud Specialist at Lavazza Group since September 2023. With extensive experience in developing and executing digital marketing strategies, Cristina has previously held roles at TicketOne, where a strong focus on campaign management enhanced customer engagement, and at Jakala as a Salesforce Marketing Cloud Consultant, responsible for creating and analyzing email and SMS campaigns. Additionally, Cristina has a background as a Junior Digital Marketing and Communication Specialist at Easy Life S.r.l., where digital strategies and customer journey optimization were key responsibilities. Cristina holds a Bachelor's degree in Communication Science and a Master's degree in Marketing, Consumption, and Communication from IULM University.
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