Nicolas Amaya joins Kraft Heinz having most recently served as Senior Vice President and President, Kellanova North America, where he was a member of Kellanova’s executive committee. He started at Kellogg in 2001 marketing brands like Eggo and Pop-Tarts in the U.S. During his tenure with the company, he held a variety of leadership positions in the company’s U.S. and Latin America regions across the cereal, frozen, and snacks businesses.