Kwaliteit en passie. Daar draait het om bij Koninklijke Peijnenburg. Al 130 jaar. Het resultaat is malse ontbijtkoek met een verrassend lekkere smaak. Een kwestie van speciaal geselecteerde rogge en specerijen en een traditioneel bereidings- en bakproces.

Food & Beverage

Koninklijke Peijnenburg B.V.

Koninklijke Peijnenburg B.V.'s headquarters in Geldrop, Netherlands

This department focuses on the strategy and execution of product category management to drive growth and optimize product assortment.

Category Development

The Brand Management team at Koninklijke Peijnenburg B.V. is responsible for developing and executing marketing strategies to enhance brand awareness and drive sales for various product lines, including Peijnenburg, Snelle Jelle, and Lotus Biscoff. They manage brand positioning, market analysis, advertising campaigns, and collaborate closely with other departments to ensure consistent brand messaging and growth in the market.

Brand Management

The Management Team at Koninklijke Peijnenburg B.V. is responsible for steering the company towards its strategic goals. This involves overseeing day-to-day operations, managing production processes, driving sales efforts, ensuring supply chain efficiency, maintaining financial health, spearheading human resources initiatives, and upholding quality standards. This ensures the company continues to produce high-quality ontbijtkoek with its traditional preparation and baking processes.

Management Team

The Account and Business Management team at Koninklijke Peijnenburg B.V. focuses on fostering and managing relationships with key retail partners such as Albert Heijn, Jumbo, and Superunie. They work to ensure optimal product placement, negotiate contracts, and develop strategies to drive sales and market presence for the company’s high-quality ontbijtkoek products.

Account and Business Management

The Human Resources team at Koninklijke Peijnenburg B.V. manages employee relations, payroll administration, and compensation & benefits strategies. Their goal is to support staff well-being and ensure efficient HR operations, fostering a motivated and cohesive workforce dedicated to upholding the company's longstanding tradition of quality and passion in producing delicious ontbijtkoek.

Human Resources

The Maintenance Team at Koninklijke Peijnenburg B.V. ensures the smooth operation of production equipment by performing regular upkeep, troubleshooting, and repairs. Key roles include Allround Monteur, Monteur T.d., Onderhoudsmonteur, and Storingsmonteur, who collectively focus on maintaining the high quality and efficiency of the traditional baking processes essential for producing their renowned ontbijtkoek.

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People (4)

Jobs (0)

Other teams

Brand Management

Management Team

Account and Business Management

Human Resources

Maintenance Team

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People (4)

Jobs (0)

Other teams

Brand Management

Management Team

Account and Business Management

Human Resources

Maintenance Team

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