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Carmen Hevia Menéndez is a Product Design Director at Scopely, leading UI and UX initiatives. Previously, they held the role of Product Design Director at Popcore and spent nearly six years at King, where they contributed to Game Design, UX Design, and UI Design for titles like Candy Crush. With a background in psychology, Carmen introduced a user-centered approach across various teams, focusing on improving design processes and outcomes through data and research. They have shared insights at multiple industry conferences, including the Game Developers Conference and Fun&Serious games. Carmen's academic achievements include a Bachelor's Degree in Psychology and a Master's in Community Manager, Online Marketing, and Customer Management.