Shillpa Khandelwaal is an experienced professional in consumer insights and innovation, currently serving as the Director at Keurig Dr Pepper Inc. since March 2021. Previously, Shillpa held the position of Lead for Consumer Insights, Analytics, and Planning at Samsung Electronics from February 2019 to March 2021, overseeing insights for various business verticals. Prior to that, Shillpa was the Head of Consumer Planning, Insights, and Analytics at Diageo from October 2011 to July 2016, providing expertise in luxury spirits and brand innovation. Shillpa also served as Associate Vice President of Market Research at HSBC from April 2007 to August 2011, where Shillpa focused on customer loyalty and brand strategy. Shillpa began the career as Associate Project Director at Kantar TNS from April 2004 to March 2007, leading market research for major FMCG clients. Shillpa holds a Master's in Business Management and a Bachelor's degree from the University of Mumbai.