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Yoftahe Zewdu, MBA, currently serves as Associate Director of Demand Generation at Kaseya, where responsibilities include leading the development and execution of B2B and B2C demand generation campaigns that have resulted in measurable growth for the organization. Yoftahe has previously held significant roles at Saint Joseph's University, including Market Research Analyst and Assistant Director of Marketing, where initiatives led to the launch of over 10 graduate programs and substantial improvements in lead generation through strategic marketing efforts. Yoftahe holds an MBA in Marketing from Saint Joseph's University and a B.S. in International Business from Messiah University, along with education from The American University in Cairo.