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Harikrishnan P is a Director and Senior Data Scientist at Kantar Analytics Practice in Chennai, specializing in innovation. They possess over four years of experience in statistics, machine learning, and data science, having contributed to more than 15 data-driven projects across various sectors including FMCG, media, and telecom. Harikrishnan holds a PGDM in Big Data Analytics from the Goa Institute of Management and a Bachelor of Technology in Mechanical Engineering from Amrita University. Their technical expertise includes machine learning algorithms, feature engineering, forecasting, segmentation, natural language processing, and programming in R, Python, and SQL.