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Yolanda Martinez is a Sr. Manager of Medicare Sales Channel Strategy & Operations for Kaiser Permanente, with over 20 years of experience in Medicare focused on marketing and operational strategies for direct and broker sales. Yolanda has a strong background in managing multicultural and government-compliant sales and marketing, particularly for underserved populations. Prior roles include marketing professional at UCSD Medical Center, marketing manager at L.A. Care Health Plan, and AVP of wholesale marketing at Countrywide Financial Corporation. Yolanda's expertise includes national field broker programs and marketing initiatives tailored for low literacy levels.