JUUL Labs’ mission is to improve the lives of the world’s one billion adult smokers by driving innovation to eliminate cigarettes. We’re a thriving team of scientists, engineers, designers, supply chain experts, customer service and business professionals who believe that design, technology and out-of-the-box thinking are the keys to creating the alternative to cigarettes. 

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JUUL Labs

JUUL Labs' headquarters in San Francisco, CA, United States

K.C. Crosthwaite

Vittal Kadapakkam

Kirk Phelps

Melissa Wisdom

Bruce Gates

Alex Tai

Adrienne Sletten

Stefanie Miller

Tyler Mace

Rudy Lawrence

Harold Handelsman

Nicholas Pritzker

Riaz Valani

Adam Bowen

The Leadership Team at JUUL Labs is responsible for guiding the company's strategic direction and fostering innovation to replace traditional cigarettes with healthier alternatives. Comprising senior executives from various disciplines, including strategy, product management, and legal affairs, the team collaborates to oversee organizational goals, ensure regulatory compliance, drive product development, and enhance corporate communications. Their collective expertise positions JUUL Labs to navigate industry challenges while promoting its mission to improve the lives of adult smokers globally.

Leadership Team

The Operations and Supply Chain Management team at JUUL Labs is responsible for overseeing the end-to-end supply chain processes, ensuring efficient production, and maintaining high-quality standards for products. This team collaborates closely with suppliers, manages logistics, and optimizes costs to enhance operational efficiency, all while aligning with the company's mission to provide innovative alternatives to cigarettes for adult smokers. By leveraging expertise in logistics, trade compliance, and strategic sourcing, the team plays a critical role in delivering JUUL’s products seamlessly to the market.

Operations and Supply Chain Management

The Product Development and Engineering team at JUUL Labs focuses on designing, developing, and optimizing innovative vaping products that serve as effective alternatives to traditional cigarettes. This interdisciplinary team of engineers, product managers, and technical experts collaborates to enhance product performance, ensure regulatory compliance, and integrate cutting-edge technology, all while prioritizing user experience and safety in their mission to improve the lives of adult smokers.

Product Development and Engineering

The Legal and Compliance Functions team at JUUL Labs ensures the company operates within legal frameworks and regulatory standards while driving strategic initiatives. This team manages litigation, compliance with laws and regulations, risk assessment, and corporate governance, safeguarding JUUL’s mission to innovate responsibly and ethically in the pursuit of eliminating cigarettes. Their efforts support JUUL Labs’ commitment to transparency and integrity in all business operations.

Legal and Compliance Functions

The Marketing and Communications team at JUUL Labs is responsible for crafting and executing strategic campaigns that promote the brand and its innovative products, aiming to effectively communicate the mission of reducing cigarette consumption. This team, led by the Chief Communications Officer and supported by specialists in marketing, commercial strategy, and corporate communications, works collaboratively to engage consumers, build brand awareness, and maintain a positive corporate reputation while ensuring compliance with industry regulations.

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JUUL Labs

Org chart

Board & advisors

Teams

Leadership Team

Operations and Supply Chain Management

Product Development and Engineering

Legal and Compliance Functions

Marketing and Communications

Offices

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JUUL Labs

Org chart

Board & advisors

Teams

Leadership Team

Operations and Supply Chain Management

Product Development and Engineering

Legal and Compliance Functions

Marketing and Communications

Offices

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