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Mohamed Siam is the Chief Commercial Officer (CCO) at Juhayna Food Industries and has an extensive background in the consumer goods industry. They served as Managing Director at Trofi Kitchen from 2023 to 2026, and previously held significant roles such as Chief Executive Officer at Obeikan Digital Solutions and Chief Marketing Officer at Halwani Brothers. With a Bachelor of Applied Science in Business Administration from The American University in Cairo, Mohamed has demonstrated expertise in marketing management, customer insight, and trade marketing throughout their career.