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Estela Allue is a seasoned professional in consumer and trade marketing with extensive experience at JTI, where they currently serve as District Field Manager for AMB+North East. Previously, Estela held various marketing and sales roles at JTI, including Agile Portfolio Team Marketing Associate and Category Channel Manager. They have also worked as a Key Account Manager in the vending sector and as a Sales Area Manager at PLAYTHE.NET. Estela's early career included architectural roles, alongside completing higher education in architecture at ETSAV and pursuing coaching studies at the Centro de Estudios del Coaching.