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Svetlana Smirnova, PhD, is the Executive Director of UX Research for Employee Experience at JPMorgan Chase & Co., where they lead the development and delivery of research strategies that inform product roadmaps. With over 10 years of human-centered research experience, Svetlana specializes in mixed-methods studies and has established scalable research programs that enhance user experience in financial services. They hold a Doctor of Philosophy in Media and Communication from The London School of Economics and Political Science, along with an MPhil from the University of Cambridge and multiple degrees from Simon Fraser University. Throughout their career, Svetlana has contributed to various research roles in academic institutions, including co-designing methodologies for projects and mentoring upcoming researchers.