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Aradhana Prabhu is a seasoned public relations and integrated communications professional with over two decades of experience in the industry. They began their career in traditional media and have worn multiple hats across agency roles, ultimately leading corporate communications for a leading IT services company. Currently, as VP of External Communications at JPMorgan Chase & Co., Aradhana oversees global PR strategies while engaging with media and senior management. They have also successfully run a freelance content consultancy and a T-shirt manufacturing business, demonstrating their entrepreneurial spirit. Additionally, Aradhana contributes to the next generation of PR professionals as a visiting faculty member at various institutes.