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Elsa Pedro is an experienced senior leader in Analytics, Insights, and Business Intelligence, currently serving as the Global Director of Consumer Insights and Trends at Jerónimo Martins. Previously, Elsa held prominent roles at Mars, where they developed advanced analytics programs and built high-performing teams to drive business value. With a background that includes a Licentiate degree in Economics from Católica Lisbon School of Business and Economics and an MBA with distinction from Durham University, Elsa demonstrates a strong commitment to innovative problem-solving and stakeholder engagement. They have also held significant positions at Banco Santander, BP, Aker Solutions, and Archer, showcasing a diverse skill set in managing complex projects and developing data-driven strategies.