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Callen McKenzie is a skilled Digital Product Manager at JD Sports Fashion, leading the website product strategy since September 2018. With a strong background in conversion rate optimization, Callen has excelled in roles such as CRO Manager and Conversion Specialist, focusing on formulating testable hypotheses and overseeing experimental roadmaps. Previous experiences include serving as a Senior Content Executive, overseeing projects for JD UK's retail website, and managing content for the Men's Website and App. Earlier in the career, Callen held supervisory and managerial positions that involved team leadership and customer service. Callen holds a Bachelor’s Degree in Business Studies from Liverpool John Moores University and has a solid educational foundation in Business Studies, Graphic Design, and Information Technology from Birkenhead Sixth Form.