Matthew Kelsall serves as the General Manager of Retail Store Operations at JB Hi-Fi, overseeing a large-scale operation with annual revenue exceeding $4 billion and a workforce of over 4,500 team members across 120 stores in NSW, ACT, and QLD. Kelsall is responsible for implementing national strategies and enhancing customer experience and operational excellence. Prior to this role, Kelsall held positions such as Regional Retail Operations Manager at JB Hi-Fi, managing over 30 stores with significant revenue performance, and Customer Service & Selling Manager at MYER, where a strong customer service culture was developed. Earlier experience includes Store Manager at Canterbury International and 1st Assistant Manager at McDonald's Australia. Kelsall holds an Advanced Management Program degree from Melbourne Business School and completed secondary education at St Augustines College.
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