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Gisele Guerreiro Aparecido is a digital product professional with over 10 years of experience in managing digital and financial products at organizations including Itaú, PicPay, Banco Original, and BV Financeira. They have a strong focus on product strategy, portfolio management, and journey design, leading cross-functional teams to deliver impactful solutions that enhance customer experience. Gisele has successfully launched key initiatives, such as the Business Credit Card at Itaú and the Financial Marketplace at PicPay, demonstrating their expertise in market analysis, product analytics, and agile methodologies. They are currently pursuing studies in Finance and Economics while being a dedicated mother to Letícia and Ísis.