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Michael Flanagan is a seasoned marketing professional currently serving as the Senior Director of Event Marketing for Europe, the Middle East, and Africa at The IRONMAN Group. They previously held several roles within the organization, including Director of Event Marketing and Senior Regional Marketing Manager. Michael's early career includes experience as a Social Media Manager at Boomtown Strategic Brand Agency and as a Coordinator for Media & Public Relations at IRONMAN South Africa. They hold a Master's degree in Applied Media Studies with a focus on Corporate Communications and a Bachelor's degree in Media, Communication & Culture from Nelson Mandela Metropolitan University.