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Alexander Peters has extensive experience in sales and marketing, currently serving as a Senior New Business Sales Executive at IRIS Software Group since June 2015, focusing on new business across various products including Accounting & Finance, HR, and Asset Management. Prior to this role, Alexander worked as a CRM Marketing Executive at Bupa, achieving significant contracts through effective direct mail and email campaigns, and as a Digital Marketing Executive at Huddlebuy, where responsibilities included designing marketing materials for a wide range of partners. Alexander holds a Diploma in Professional Sales from ISMM and a Bachelor's Degree in Marketing from Anglia Ruskin University.