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Joelle Fawaz Farah is an experienced marketing professional with a diverse background in consultancy and market research. Joelle served as Managing Partner at Markits Consulting from September 2012 to January 2022, where the firm focused on research-driven marketing strategies. Prior to that role, Joelle was a Senior Marketing Consultant at ilevel from May 2006 to January 2012 and a Founding Partner at IMRI, contributing to private sector development in Iraq from May 2014 to January 2022. Joelle held the position of Associate Business Development Director at Kantar from January 2022 to September 2024 and currently serves as Chief Commercial Director for Media MENA at Ipsos since October 2024. Joelle began a career in sales management and product management with Sodiaal/Candia from 2003 to 2005. Academic qualifications include a B.Sc. in Agriculture Engineering from the American University of Beirut, a Masters in Management from emlyon business school, and a French baccalaureate from Collège Notre-Dame de Jamhour.