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Lorena Malatesta is a marketing leader with over 15 years of experience driving growth in fintech companies. They have held significant roles such as Vice President of Marketing at IOL, where they lead marketing strategy and alignment across teams, collaborating with the CEO on strategic projects. Previously, Lorena served as Gerente Comercial y Marketing at invertirOnline.com, overseeing substantial teams and implementing marketing strategies that yielded impressive results. They hold a Master of Business Administration from IAE and are also certified as Idónea en Mercado de Capitales.