Mars Dauer is a seasoned professional in data management and analytics, currently serving as the Senior Director of Enterprise Data at Integral Ad Science since August 2020. With prior roles including Director and Manager of Data Technologies at Integral Ad Science, and Director of Operational Analytics at Target Data, Mars has successfully led teams in modernizing data stacks, implementing cloud migrations, and enhancing data strategies within the advertising technology sector. Mars possesses a strong background in operational analysis, quality assurance, and strategic partnerships, supplemented by an MBA from the University of Illinois Urbana-Champaign and a Bachelor's degree in Environmental Studies and Biology from Northeastern Illinois University. Additional experience includes roles at Goby in program and data management, as well as earlier positions focused on sustainability initiatives and client services.
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