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Meredith Starrs is a Senior Category Strategy & Insights Manager at Instacart, where they drive awareness and user adoption for key categories. Previously, Meredith served as an Insights Manager at Instacart and held various roles at Nielsen, including Associate Client Manager and Professional Services Analyst, honing their skills in data analytics and consumer behavior research. Meredith started their career as a Licensing Consultant at SESAC, LLC, and has also worked in marketing and research positions, including an internship at COCA - Center of Creative Arts and as a Marketing Research Assistant at the University of Notre Dame. They earned a Bachelor of Business Administration in Marketing from the University of Notre Dame in 2014.