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Katie Marks is an experienced professional in consumer insights and strategic planning, currently serving as the European Innovation Insights Lead at innocent drinks since December 2022. In this role, Katie focuses on understanding consumer behavior and ensuring that consumer voices influence decision-making processes. Prior to this, Katie held the position of Strategy & Insight Manager at PizzaExpress, emphasizing customer advocacy through impactful presentations of research and strategic insights. Katie's career includes significant roles at CLEAR as an Associate Director, where strategic transformation was a primary focus, and earlier positions at Hall & Partners and Millward Brown, working with notable clients across various industries. Katie holds a BDes in Industrial and Product Design from the University of Leeds.