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Kelly McArdle is a co-founder of TrueSense Research, where expertise in consumer packaged goods (CPG) research focuses on understanding human behavior and purchasing decisions to provide brands with actionable insights. Currently serving as VP of Brand Strategy at Inizio Evoke, McArdle has previously held significant roles such as Project Director and Research Analyst at Rivel Research Group, and various positions including Account Supervisor and Senior Account Executive at Havas Life Metro. Additional experience includes serving as VP and Strategic Planning Director at Area 23. McArdle holds dual Bachelor of Arts degrees in Economics and American Studies from the University of Connecticut, earned between 2011 and 2015.