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Samantha Roythorne is currently the Programme Director for Customer Experience at Informa. Previously, they held various leadership roles including Managing Director and Hybrid Events Director at Totem Hybrid Events, as well as Director at Animals at Home (Swindon & North Wilts) Ltd. Samantha's extensive experience also includes serving as a Senior Event Manager at Fishawack Health and as a Senior Conference Project Lead at Elsevier. They began their career as an Events Coordinator at the Arts and Humanities Research Council and spent a formative year as a Cultural Representative at Walt Disney World. Samantha completed their secondary education at Royal Wootton Bassett School.