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François LASSOURD is an experienced executive with a robust background in sales management and commercial development across various sectors, primarily in the FMCG industry. Currently serving as Managing Director for ¾±±ô±ô²â³¦²¹´Ú´Úè in France, Belgium, Luxembourg, and the Netherlands since March 2025, François previously held multiple leadership roles at Hana Group, including Country Manager for France and Corporate Development Director. François co-founded MaMiellerie.com, a B2C marketplace for beekeeping products, and contributed significantly to Bacardi over a 16-year period, holding positions such as General Manager of Sales for Southern Europe and ESG Coordinator. François's career commenced at SOMES and Fnac, demonstrating a strong foundation in sales and trade marketing. François holds a degree from ESSCA, specializing in Marketing Vente.