Ekaterina Paniotova is a Global People and Culture Business Partner in Customer Fulfilment at IKEA, with extensive experience in project leadership and a passion for innovative, sustainable solutions. They previously held roles at IKEA Group, including People and Culture Manager and Global People & Culture Retail Operations Project Leader. Earlier in their career, they worked as a Marketing and Communications Specialist at Tele2 and took on various managerial positions at Ingka Centres, focusing on customer care and commercial strategies. Ekaterina continues to pursue a Master's degree in linguistics at Rostov State Pedagogical University and a Certificate in Experience Design for Retail from the University of the Arts London.
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