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Rob Rich is a strategically driven and creatively focused leader with extensive experience in global brand management. Currently serving as the Director and Head of Global Brand Creative at IDEXX, they utilize insights from data to create compelling brand narratives and accelerate business results. Previously, Rich held prominent positions at agencies including Publicis, Hill Holliday, and Liberty Mutual, where they led teams and developed innovative strategies for major clients such as Citibank, Cigna, and T-Mobile. With a passion for fostering meaningful relationships between brands and consumers, Rich has consistently refreshed brand identities and produced engaging content across multiple platforms.