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Joseph Witmer is currently the Global Marketing & Content Strategy Lead for Reference Labs at IDEXX. They previously held roles as Account Director at Lowe Campbell Ewald and 160over90, where they managed high-profile accounts and developed impactful advertising campaigns. Witmer's early career included positions as an Account Executive at McCann Erickson and an Account Management Intern at both Ogilvy & Mather and Klunk & Millan Advertising. They earned a dual BA in Advertising and Psychology from the S.I. Newhouse School of Public Communications at Syracuse University.