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Christine Murad-Haroun is a seasoned marketing leader at IBM with over 15 years of experience in multi-channel marketing and branding in both B2B and B2C sectors. They have held various roles, including Global Brand Manager at Unilever Cosmetics International, where they managed significant fragrance brands and drove substantial growth. Currently, as GTM Marketing Director for Data Science and AI Elite at IBM, Christine focuses on integrating innovative marketing strategies that leverage data to optimize performance and enhance revenue. They have received multiple accolades for their campaign successes and best-practice implementations throughout their career. Christine is also pursuing a B.Sc. in Psychology and Environmental Science from the University of Toronto and an MBA in Marketing and Finance from Fordham University.