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Richard Riley is the Head of Institutional & Product Marketing for the UK & MENA region at HSBC Asset Management, where they focus on delivering ROI through targeted marketing campaigns. With a background that includes roles such as Head of UK Retail Marketing at Franklin Templeton and Global Advertising & Media Lead at AXA Investment Managers, Richard has demonstrated expertise in strategy development, brand building, and partnership marketing. They began their career at M&G as Head of Direct Marketing and have held impactful positions at Santander and Fidelity, among others. Richard is currently pursuing further education at the Chartered Institute of Marketing.