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Valentina Yazykova is the Director of International Franchise Recruitment at HOTWORX and the Founder of Franchise Consult AS, specializing in global franchise development and international business expansion. Previously, Valentina served as the Public Relations Manager at Aker ASA, where they enhanced visibility for Fornebuporten Business Park through strategic marketing and community relations efforts. Valentina holds a Master in European and American Studies from the University of Oslo and is a Certified Franchise Executive, having completed studies at the Institute of Certified Franchise Executives. Currently, Valentina is pursuing a degree in International Business at the University of California, Los Angeles.